What’s up. Bernardo, founder of “MONK”, here again. Has the year already started over there? Fresh energy? It has over here. And we’ve already gone back to doing what matters: creating. That’s what this File is about. File 002 — The Creation The idea of creating t-shirts wasn’t new. It had crossed my mind many times before. The brands I liked and wore the most never really represented me that well. I was constantly walking around with surfboards and skateboards printed across

What’s up. Bernardo here, founder of “MONK”. Building this brand has been the coolest and most challenging thing I’ve ever done. In this space, I’ll share details, processes, behind-the-scenes moments, decisions, mistakes, wins, and everything we’ve been carrying for the past year. Yeah — “MONK” is already one year old. So let’s go back to June 2024, where everything started. "MONK" File 001 — The Spark It was the birthday of my best friend Marcella’s boyfriend. This couple b

Benji is not incapable of learning — he simply learns in another way. And perhaps the most honest question is not “how do we deal with those who do not adapt?”, but rather “why do we insist on a system that demands adaptation at the cost of self-erasure?”